Strategy that converts. Aesthetics that sell.
Full-funnel paid acquisition for aesthetic clinics, luxury brands,
real estate & education — across US, UK, UAE & India.
Psychology-trained. Data-driven. Results-obsessed.
"I don't just run ads. I build growth systems — where psychology, data, and aesthetic precision work as one."
I'm Tanusri Podder Noraya — a performance marketer with a background in Clinical Psychology and 3+ years running paid acquisition campaigns across US, UK, UAE, India and Canada.
That psychology degree isn't a detour from marketing — it's my edge. I understand why people buy, what triggers action, and how to build creative that speaks to the subconscious, not just the algorithm. I'm also a certified Neuromarketing specialist.
From EdTech to aesthetic clinics, luxury fashion to real estate, I've built full-funnel paid media engines from scratch — strategy, creative, tracking infrastructure, and optimisation. I work with brands that want marketing which looks premium and performs like a machine.
Currently based in India, working with clients across global markets. Open to remote projects worldwide.
"Creative + audience fit drives majority of performance — not budget alone."
"For high-ticket offers, trust + funnel matters more than aggressive scaling."
Most clinic ads lead with the treatment. The best clinic ads lead with the transformation — and more importantly, the trust. Here's the psychology-backed framework I use to build ads that fill appointment books.
A breakdown of the exact awareness → consideration → conversion funnel structure we used, with real numbers and creative learnings.
My Clinical Psychology background meets performance marketing. The five unconscious levers I pull in every ad I write — and why they work.
The difference between a real estate lead and a real estate buyer — and how your ad funnel determines which one you attract.
Three years of running international education campaigns taught me what US and UK audiences need to see before they trust an overseas program.
Luxury brands can't race to the bottom with discounts. Here's how to use exclusivity, aspiration and precision targeting to sell premium at full price.
It's not which format — it's which format for which stage of the funnel. A breakdown of creative performance data from real campaigns.
Whether you're launching a clinic, scaling a luxury brand, or entering the US/UK market — I build the growth engine that gets you there.